Branding for the fictional brewery, Hill & Sons Brewing Co. This line of coolers is aimed at women. The starting point was inspiration from the feminist slogan, “A woman needs a man like a fish needs a bicycle.”
The more wheels the fish is riding, the higher the alcohol content. The design creates a sense of whimsy, keeping in line with the tone of a lot of craft breweries.
These drinks are an attempt by the brewery to branch into other alcoholic offerings.
(NOTE: I have recently learned that Guinness ran a similar campaign back in 1996, sans unicycle and tricycle. I am keeping this project on display on account of it being a coincidence, and a product of independent thought and parallel thinking.)
Paceline
Slipstream
Endo
